
In 1883, Antonio Pascucci — son of a weaving family — pivoted into trade and imported raw coffee as one of his first colonial goods.
Decades, the family transformed from small-scale trading into serious roasting artisans. In the ’50s, Alberto Pascucci industrialized roasting, and by 1963 they installed an indirect-fired roaster for more even, refined espresso.
By 1975, Pascucci officially phased out general food trade to focus only on top-tier espresso-quality coffee.
Our secret? A relentless, intergenerational obsession with roast perfection.


Here’s a fun one: in Albania, Pascucci didn’t just stop at coffee — they invested in solar power and electric vehicles to power and run operations carbon-neutrally.
Intesa Sanpaolo Bank
Also, in 2008, Pascucci launched “Big Bio Haiti”, a project to boost organic farming in Haiti and ensure farmers are fairly paid.
And get this — in Korea, Pascucci stores now outnumber those in Italy. That’s right: one of Italy’s proudest coffee houses is making its biggest splash overseas.
GLOBAL PLAYGROUND. ITALIAN SOUL.
From Monte Cerignone to Seoul, Pascucci isn’t just a coffee stop — it’s a lifestyle with an Italian accent. 650+ cafés across the world, each one a love letter to espresso culture.
Same obsession, different skyline. Wherever you land, it still smells like Italy in the morning.


Fun fact: South Korea fell hard for Pascucci.
There are more Pascucci cafés there than in Italy — and they’re still opening about 100 a year. Global love story, Italian roots.