COE Origins — Where Legends Brew
Born in 1999, the Cup of Excellence set out to revolutionize coffee by celebrating the farmers who turn beans into art.
Think of it as the Oscars of coffee — rigorous, elite, and unapologetically obsessed with excellence. Each competition shines a global spotlight on craftsmanship, transparency, and flavor.
It’s where small-farm heroes become world names, and Pascucci proudly stands among them, chasing perfection where it’s actually measured, tasted, and earned — not just marketed.
In 2023, a Cup of Excellence lot from Costa Rica sold for over $300 a pound — a record that made global headlines. Many of today’s most iconic farms were once discovered through COE.
It’s not just an auction; it’s a platform that changes lives, builds legends, and proves what real excellence tastes like — one sip, one bean, one perfectly roasted revolution at a time.
